Money Daily Show

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Investor's Vision : ISOPTIK Smart Progressive Eyeglasses and Fast Decision-Making

Money Biz interviewed Master Bobi (Mr. Somboon Namthipchancharoen), Director of the ISOPTIK Personalized Progressive Eyeglasses Center, to discuss investment in vision and the success story behind the high-end eyewear business.

The Value of Sight : Million-Baht Frames and Lenses

The host inquired about the value of the eyeglasses worn by Master Bobi :

  • Frames : Valued at 730,000 Baht (excluding lenses)
  • Lenses : Prices range from 40,000 to 200,000 Baht per pair, depending on the level of clarity and comfort the customer desires.

Eyeglass Features Specifically for Investors

Master Bobi stated that ISOPTIK has eyeglasses specially designed for investors. This is the result of over 20 years of development in collaboration with Germany, and he dares to say that his eyeglasses are the best in the world.

The Problem for Older Investors : Investors aged 50-60, despite their experience, require more effort to look at multiple computer screens, analyze data, and read documents. This leads to slower decision-making and fatigue.

The Solution with ISOPTIK Technology : The eyeglasses help correct the vision of older people to be similar to someone in their 30s, resulting in :

  • Decision Speed : Faster, sharper decision-making, and reduced fatigue.
  • Split-Second Vision : Clear vision at all distances in just 0.1 seconds (e.g., viewing documents or analyzing stocks on a screen).
  • Increased Brain Efficiency : This technology helps the brain improve its ability to manage thought, reading, and other analytical aspects.

Example : For an investor using 6 monitors, a delay of just 3 seconds in decision-making could mean millions of lost Baht. Investing in a million-Baht pair of glasses is therefore worthwhile, as it can generate hundreds of millions of Baht in returns (but it's not suitable for rich people who do not work hard).

Thai Ambition and Success

Master Bobi shared the foundation and business aspirations that began in his childhood :

  • Inspiration from his Father : His father ran a high-end optical shop, making glasses so comfortable that customers would fly from Chiang Mai to Trang just to have their glasses made.
  • Ambition at 7 Years Old : After hearing a customer say, "If the shop owner dies, who will make good glasses for me to wear?" and his father pointed at him, that night he dreamt of important people worldwide queuing up to have glasses made by him because he made the best glasses in the world.
  • Current Success : Today, the dream has come true. ISOPTIK has customers from all over the world who travel to have their glasses made, proving that Thai people can perform the best high-end progressive lens eye examination and fitting in the world.
  • Passing it on : Master Bobi also teaches students both domestically and internationally to help them improve people's quality of life through his eyewear work.

Philosophy : His commitment is to dedicate himself to doing one thing in life the best he can, believing that Thai people have the capability to compete with every nation in the world.

"Wearing them makes you richer and happier. That is the pride of the profession."

Free Consultation with Master Bobi The World-Class Expert in 3D Bespoke Ultra-Individualized Progressive Lenses. Call : 081-538-4200

For more information, please contact: :

Master Bobi Hotline : 081-538-4200

LINE ID : @isoptik

website : https://www.isoptik.com

whatsapp : +66 81 538 4200

e-mail : isoptik@gmail.com

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